But some MMOs (all of them, actually) don't have 12 million subscribers a month, and so they've started turning to other models to make money.
Microtransactions is one of these -- instead of paying a monthly fee and getting all the content released,Cheap WOW Power Leveling, you can make smaller payments and get only the content that you want.
Xbox Live has done this beautifully (you can buy "points" that allow you to buy DLC or even movies or music)
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